1．Function Overview
The Report page provides rich data dimensions on the advertising monetization to fully understand the advertising effect of your advertising business. The Report page includes multi-dimensional visual contents such as Full Report, Hourly Report.
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2．Data Update Time
HadesAdx SDK statistics: updated every 5 minutes.
3．Data Description
3.1 Data Filters
| Filter | Explanation |
| Date | The time period when the data was generated. Note: A maximum of 90 days can be selected at a time. |
| App | Apps created on HadesAdx. >>More |
| Placement | Placements created on HadesAdx. >>More |
| Format | The formats corresponding to the placements created on HadesAdx: Interstitial, Splash, Banner. |
| Area | User's country or region |
| Device Type | unknown, mobile phone, tablet without card, tablet with card, set-top box, watch, car machine. |
| Platform | Android/iOS |
3.2 Data Indicators
| Indicator | Explanation |
| Date | The time period when data was generated. |
| DAU | Daily active users, the average of daily unique users who opened your app. |
| New Users | The number of device users who initialized the HadesAdx SDK for the first time. |
| Estimate Revenue | The estimated revenue based on the number of displays counted by HadesAdx SDK and the ECPM price.This is an estimate and may be checked and adjusted for accuracy based on violations, traffic, qualifications, etc. when your earnings are confirmed at the end of each month. |
| Estimate eCPM | Estimate eCPM = Estimate Revenue / HadesAdx Impressions ) * 1000 |
| Request | The number of requests received by HadesAdx. A request is counted as 1 even if it asked for more than one ad creatives. |
| Responses | The number of ad responses returned by HadesAdx. A response is counted as 1 even if HadesAdx returned more than one ad creatives. |
| Fill Rate | Fill Rate = (Responses/Requests)*100% |
| Impression | The number of ad impressions counted by HadesAdx . |
| Click | The number of times an ad is clicked, calculated by HadesAdx. |
| CTR | Click-Through Rate (%) = (Clicks/Impressions)*100 |
4．FAQ
(1) How does HadesAdx determine which country a user is from?
When a user initiates an ad request from the client, HadesAdx will determine based on the user's IP information.
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